2017 is just about through. We’ve had a whirlwind of a year; from political strife to a barrage of natural disasters, it seems as though 2017 couldn’t have been more hectic. But now, as the year draws to a close, we must focus on the future, and look at the bright horizon ahead. We must look forward to a successful 2018.


With that being said, here are a few trends for success next year.


Focus on Social Media

If you’re an entrepreneur looking for success in today’s day and age, social media is going to be one of your greatest allies. Social media has grown exponentially in the last 10 years and, as a result, has taken the world by storm. Because of its popularity, it is one of the greatest ways to reach out to an audience directly. But if you are just starting out, you need to decide on your tone. How will you speak with your audience? These are real users making real comments. You must choose your words carefully and know exactly what your company wants to say. Utilizing social media in the right way will lead to tremendous success.


The Design of Your Products is Key

An industry that’s grown in popularity recently is the direct-to-consumer business. If you find yourself working in this industry looking to become the next big thing, you might want to consider the design of your packaging. As more and more users subscribe to the direct-to-consumer method, there is a higher focus on a one-of-a-kind unboxing experience. Consumers want to feel special when they are unboxing their gifts; they want to be amazed by what they are unraveling. The tiniest details (what kind of tissue paper will be included? Will the interior lining of the box have a design? Where will everything be placed in relation to each other object?) become massively important. Focus on designing a one-of-a-kind user unboxing experience and you will be rewarded with success.

Focus on the Workplace and Communication

Communication in today’s day and age is becoming easier, but much more important. The sheer amount of data and information that businesses are consuming every day is staggering. That information needs to be quickly processed and communicated efficiently. Today’s businesses are focusing on trying to improve the method of communication so that employees can access important information without going through multiple steps. Try to get your company’s communication to the highest possible level and you will be set up for success.